It didn’t make many headlines last week during Mobile World Congress, but that doesn’t negate the importance of the news at hand.
Rubicon Project, a global technology company founded “with a mission to automate the buying and selling of advertising,” has just launched its Mobile Native Ad Server in concert with InMobi.
“Armed with this technology,” the organization announced, “premium publishers and app developers can increase revenue by delivering direct-sold and in-house native advertising campaigns alongside their indirect deals.”
According to a provided statement, Rubicon Project’s Mobile Native Ad Server makes its debut in sync with the new OpenRTB 2.3 specification for Native ads.
“We are thrilled to be working with Rubicon Project to provide app developers around the world with a complete end-to-end supply-side solution for in-app native advertising,” said Anne Frisbie, Vice President and General Manager of Global Alliances at InMobi. “This will accelerate the adoption of native ads by premium publishers and thereby improve the consumer experience of mobile advertising overall.”