Rovio Sets Mobile Marketing Sights on China

At Friday’s much anticipated Angry Birds’ Star Wars Press Conference in Shanghai, China, Rovio – the makers of the juggernaut Angry Birds franchise – announced a new strategic partnership.

This time, Rovio is taking its mobile marketing ambitions deep inside of the world’s most populous mobile community.

Rovio and Madhouse, a leading mobile advertising network in China, have joined forces to explore mobile marketing opportunities in China.

If you’re not familiar, Madhouse operates China’s largest and most established mobile ad network.

The first order of business? To explore advertising business for Angry Birds Star Wars in China.

“We have always revered our cooperation with Rovio,” said Joshua Maa, the founder and CEO of Madhouse, “Since joining our SmartMad Ad Network last July, Angry Birds has continued to experience excellent mobile advertising effect; gaining favor and recognition among mainstream brand advertisers. With the introduction of the new game ‘Angry Birds Star Wars,’ we believe mobile games are bound to lead a new wave of awareness in mobile advertising; poised to attract even more advertisers.”