Rovio Implementing Video Strategy in Angry Birds Platform

Rovio Entertainment announced Monday that it is bringing its weekly Angry Birds Toons animated series to mobile users.

“Setting an industry first,” the company says, Rovio is launching the video distribution channel across all of its Angry Birds game titles on smartphones and tablets.

On the weekend of March 16-17th, Angry Birds fans can watch the latest adventures of the birds and pigs through a dedicated channel available in Rovio games, as well as on select video-on-demand channel providers, Smart TVs and connected devices.

“We’ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail,” says Mikael Hed, CEO of Rovio. “We’re delighted to introduce all this through our new channel, with easy and instant access to the stories in the palm of your hand.”

With over 1.7 billion downloads, Rovio says the company can reach a far wider and more engaged global audience than traditional distribution would allow. As a result, the team behind Angry Birds believes that the launch of this channel represents an “important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.”