Rovi Rolls Out Advertising Trial Program for App Developers at MWC

Today at Mobile World Congress 2013 in Barcelona, Rovi announced the expansion of its Rovi Advertising Service to support the integration of advanced display and video advertising.

The effort comes as the industry at large begins placing greater importance on display and video advertising in mobile phone, tablet and connected TV apps.

On Monday at MWC, Rovi confirmed that program charter participants include popular solution providers Boxfish, mPortal, and Muzu.

The advertising trial program is designed to allow participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment.

“As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network,” says Heather Way, senior research analyst, Parks Associates. “More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.”

Rovi will be demonstrating the Rovi Advertising Service all this week at Mobile World Congress.