Rover Releases New Mobile Proximity Marketing Platform

IAB Most Marketers Say User Experience Needs Improvement in Digital MarketingRover, a location-based mobile marketing firm, launched this morning an enhanced version of its platform – the first to incorporate every tool that brands and retailers need to create and run location-driven marketing campaigns for their mobile apps.

According to details shaed with MMW, the new platform eliminates the complexities of location-driven marketing by bringing together all of the tools in one place, making it easy for marketers and app publishers to design and deliver effective location-based campaigns.

Location-driven marketing is becoming a top priority for brands and retailers, but as the Rover team explains, the market has lacked an uncomplicated, end-to-end solution that marketers can use to turn beacon hardware and geofences into engaging mobile experiences.

Rover’s new platform integrates all of the features and tools needed to create those experiences, from managing location infrastructure to designing rich native content to running location-triggered campaigns.

“We redesigned our platform from the ground up with one overriding goal – make executing location-based campaigns intuitive and scalable, so every marketer can jump right in and start capitalizing on location,” said Rover CEO John Coombs. “By making it look and feel familiar to marketers, and bringing together all of the tools under one roof, we’ve removed major barriers to adoption.”

Want to learn more? Check out Rover here.