Ahead of the weekend, MMW learned that Rover — an innovator in location-based mobile marketing using beacons and other technology — recently raised $1.1 million in seed financing.
We’re told that the round included contributions from BDC Venture Capital and 500 Startups, as well as some of the most prominent angel investors in the marketing tech and SaaS industries.
Additionally, Rover has created a new advisory board comprised of four of the industry’s brightest minds in mobile, marketing technology and retail. The board will provide strategic counsel and guide the company as it enters its next growth phase.
Rover will use the new capital to enhance its location-based marketing platform, and strengthen its sales and marketing teams to support growth. The company will also intensify its hiring efforts in both Toronto and the Bay Area.
“Location-powered engagement is the single biggest trend taking shape in mobile right now and Rover is at the forefront of this market,” said Stuart Wheldon, partner with investment firm Wheldon Brothers Ltd. and former vice president at Eloqua Inc. “Rover has a strong ‘location-first’ vision combined with advanced technology and a great team. They are well positioned to lead this space.”
