ROI Remains Top Concern and Objective in Mobile Marketing

They’re the three little words mobile marketers either love or dread the most – return on investment.

For some with the right tools and winning strategies in place, ROI is a glorious thing. For others… not so much.

Regardless of which camp you’re most familiar with, one thing is for certain. If you’re serious about mobile marketing, you’re probably just as serious about ROI. That’s exactly what the results of a new study show.

This week, Aquent – a global staffing organization for marketing, creative, and digital professionals – published a report titled “Planning for Mobile Marketing Success Through Smart Staffing.”

Commissioned with Forrester Research, the findings show that demonstrating the ROI of mobile marketing is the top concern of marketers planning to grow marketing programs.

In addition, the report highlights, marketers indicated a consistent struggle with accurately staffing for mobile campaigns. As it turns out, few organizations have a full-time employee dedicated to driving mobile marketing initiatives.

“There is no denying that the consumer adoption of mobile devices is rapidly increasing and marketers must act fast to address new marketing touch points,” said Ann Webster, president of Aquent. “With 70% of companies having a mobile marketing strategy in place two years or less, we expect to see more organizations bring on mobile marketing contractors to fill critical skills gaps on their team.”

The complete survey results will be discussed in detail Thursday, February 21, 2013 at 1:00pm EST during the Aquent and Forrester Webcast presented by Forrester Analyst Melissa Parish.

To learn more or to register for the webcast, click here.