Rocket Fuel’s Director of Politics and Advocacy JC Medici dished on political digital advertising at the Street Fight Summit in New York City last week.
Representing the touted programmatic marketing platform provider, Medici participated in a panel discussion entitled “How Big Will Digital Media’s Gains Be in the 2016 Election?”
The session was designed to explore “how political advertising has evolved in the past four years, where local digital and mobile will likely occur, and what innovations campaigns are using to target voters,” the company says.
This was the Street Fight Summit’s fifth annual pow wow. The summits are designed to dig into the future of beacons, retail marketing, the changing programmatic landscape, investor focus areas, and the continuing growth in mobile.
To recap everything that happened at Street Fight last week, click here.