RIM Rolls Out NFC-Based BlackBerry Tag

Delving ever deeper into mobile payments territory, Research In Motion has unveiled a new way for BlackBerry smartphone users to connect with one another and share multimedia content.

Meet BlackBerry Tag, which will be incorporated in the next BlackBerry 7 OS update. The new offering will allow users to share contact information, documents, URLs, photos and other multimedia content by – you guessed it – tapping their BlackBerry smartphones together.

According to a press release issued by RIM following the announcement Monday, BlackBerry Tag will also enable friends to instantly add one another as contacts on BlackBerry Messenger.

“BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless,” says Jim Balsillie, Co-CEO at Research In Motion. “BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers.”

BlackBerry Tag takes advantage of Near Field Communications (NFC) technology included in the recently launched BlackBerry Bold 9900/9930 and BlackBerry Curve 9350/9360/9370 smartphones.