RIM Reaches For Fresh Start with New Executives

Research In Motion is aiming for a fresh start.

After a major executive shake up earlier this year, the struggling smartphone maker is bringing in new talent to help the company bounce back from the brink.

Bolstered by the groundswell of interest in the BlackBerry 10 platform, RIM today confirmed the installment of a new chief operating officer. The job is going to Kristian Tear, a former executive vice president at Sony Mobile Communications.

Frank Boulben, the former Executive Vice President of Strategy, Marketing and Sales for LightSquared, was hired by RIM as the company’s new Chief Marketing Officer.

“Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders,” RIM Chief Executive Thorsten Heins said in a statement today. “Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”

The billion dollar question, however, is whether or not new talents and products can help BlackBerry regain a massive amount of customers and market share lost in recent years to Apple and Android.