RIM has been busy lately trying to bolster its position in several categories, with a primary one being its App World platform. To further its technology, the company has acquired Cellmania — a platform provider of “mobile storefronts.”
According to CrunchBase, Cellmania “drives mobile ecosystems for mobile operators, infrastructure providers and content owners.” Cellmania’s primary product “mFinder” provides infrastructure on either a licensed or hosted basis to allow digital rights management of downloaded content onto mobile phones, subscription billing, time and location based content management and billing integration onto customer bills.
As a provider of innovative technology that powers app stores and the mobile commerce that flow through them, it’s a perfect fir for RIM who’s trying to bring its BlackBerry App World out from the shadows of Apple’s App Store and the Android Market.
According to Cellmania’s website, the company is “now part of Research In Motion,” with little other details being announced. Cellmania already counted T-Mobile and Sprint as customers, so it should be interesting to see how RIM plays its cards going forward.