• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • January 31, 2023
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Revamped App Increases Mobile Engagement, Revenue for LinkedIn

According to a revelation straight from the professional networking giant, LinkedIn’s recent app revamp did wonders to boost user engagement during the second quarter of 2013. “Accelerated member growth and strong engagement drove record operating and financial results in the second quarter,” Jeff Weiner, CEO of LinkedIn, said Thursday during his company’s Q2 earnings call. …   Read More

By jshavit
August 2, 2013
0 1413 0
By jshavit
August 2, 2013
0 1413 0
Share

Revamped App Increases Mobile Engagement, Revenue for LinkedInAccording to a revelation straight from the professional networking giant, LinkedIn’s recent app revamp did wonders to boost user engagement during the second quarter of 2013.

“Accelerated member growth and strong engagement drove record operating and financial results in the second quarter,” Jeff Weiner, CEO of LinkedIn, said Thursday during his company’s Q2 earnings call.

Last April, LinkedIn overhauled its mobile phone experience with the introduction of new iOS and Android apps.

Mobile activity has increased markedly, the company says, with mobile homepage engagement rising over 40%, and increasing levels of social actions, article views, and mobile profile edits when compared to results attributed to the earlier version of the app.

“A more engaging mobile experience enhances the overall health of the LinkedIn platform,” Weiner commented Thursday.

Auspiciously for LinkedIn, mobile is LinkedIn’s fastest growing service.

“In Q2,” Weinder revealed, “we averaged 33 percent of unique visiting members coming through our mobile apps, versus 21 percent a year ago.”

Aided by bolstered mobile engagement, revenue for the second quarter came in $363.7 million, 59% higher than the $228.2 million generated in the year-ago quarter.

As of this writing, the LinkedIn network connects 238 million professionals across 200 countries and other territories around the world.

I found this helpful

I did not find this helpful

In this article
  • Announcements
  • Mobile Apps
  • Mobile Devices
  • Mobile Social
  • News
  • Platforms
  • Resources
  • Technology
  • linkedin
  • LinkedIn earnings
  • Mobile Apps
  • Mobile Devices
  • mobile engagement
  • Mobile Social

Search

DOJ Sets Out to 'Punish' Apple
Previous
White House Vetoes iPhone Ban
Next

© 2015 Good News, Inc.

Back to top