RetailNext Inc., a major player in retail analytics for brick-and-mortar stores, is acquiring Chicago’s very own Pikato, a provider of cloud-based software that transforms retail mobile marketing channels into more personal interactions between retailers and shoppers.
The acquisition, we’re told, extends RetailNext’s analytics platform to encompass Pikato’s market-leading solution for mobile shopper engagement, boasting the deployment of targeted marketing solutions in thousands of standalone stores and 160 shopping malls.
The effort also serves to engage a total customer population of 47.6 million individual users, including 5.7 million unique monthly users.
“The acquisition of Pikato and its suite of software solutions for retailers complements RetailNext’s best-in-class analytics platform and adds to the value proposition delivered to our customers and their shoppers,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “RetailNext delivers trillions of data points from over three billion anonymous shopper visits annually, and with the addition of Pikato, those data points now empower the delivery of relevant, personalized communications and promotions to shoppers as they shop.”