Innovative retailers embracing Google Chrome’s Progressive Web App and PaymentRequest API technology through the Mobify Platform were showcased last week at the Chrome Dev Summit at San Francisco’s SFJAZZ Center.
The Google technologies are an integrated part of the Mobify Mobile Customer Engagement Platform, an all-in-one shopping platform that delivers mobile web, native apps, push notifications, store drivers and more to retailers and brands that want to boost revenue online and in-store.
According to a provided statement, Carnival Cruise Line and PureFormulas are among the Google and Mobify customers embracing the convergence of web and apps to meet the demands and opportunities of mobile and achieve substantial results.
Examples cited include:
- Carnival Cruise Line’s web push notifications deliver real-time updates to customers who put their bookings on “courtesy hold,” notifying them when reservations are about to expire — even when the browser isn’t running. The measureable results: a 16 percent opt-in rate on desktop, a 32 percent opt-in rate on mobile, and a 42 percent click through rate. Carnival says this new channel is a “game changer” because these are customers who might not otherwise return to the site.
- PureFormulas has launched a new high-performing Progressive Mobile website that boasts an estimated 2 to 4 times faster experience, thanks to adoption of new Progressive Web App technologies, bringing the best of mobile sites and native applications to customers. Revenue per visit is 23% higher on the new Progressive Mobile site, with conversion rate up 14% and average order value up 9%.
According to Anthony Nicalo, Mobify vice president of strategy and corporate development, “Today we are seeing the synthesis of years of work from the Chrome team as Google changes the way the web works. From search and SEO to Accelerated Mobile Pages, web payments and Progressive Web Apps, there is an enormous progression in performance and new features for merchants. Retailers that are paying attention to how web and apps are converging and adjusting their mobile strategies will be in the best position to leverage the world’s best and biggest shopping platform — the web.”