Retail Giants Walmart, Target, Others Partner for Mobile Wallet

On Wednesday, word came that a large group of prominent merchants have effectively partnered to form Merchant Customer Exchange (MCX). And the possibilities are exciting the mCommerce crowd.

MCX will serve as a new company dedicated to “offering consumers a versatile mobile-commerce experience.”

The platform will combine the convenience of paying at the register with so-called “customizable offers.” Development of MCX’s mobile application is now underway. The application in question will be available through virtually any smartphone.

The initial focus centers on offering merchants a m”obile-commerce solution” capable of seamlessly integrating a wide range of consumer offers, promotions and retail programs.

MCX includes merchants such as: 7-Eleven, Inc.; Alon Brands; Best Buy Co., Inc.; CVS/pharmacy; Darden Restaurants; HMSHost; Hy-Vee, Inc.; Lowe’s; Publix Super Markets, Inc.; Sears Holdings; Shell Oil Products US; Sunoco, Inc.; Target Corp. and Wal-Mart Stores, Inc.

“MCX will leverage mobile technology to give consumers a faster and more convenient shopping experience while eliminating unnecessary costs for all stakeholders,” said Mike Cook, corporate vice president and assistant treasurer at Wal-Mart. “The MCX platform will employ secure technology to deliver an efficiency-enhancing mobile solution available to all merchant categories, including retail stores, casual dining, petroleum and e-commerce.”