Resulticks, an omnichannel marketing automation provider, has generated what we’re told is a flurry of interest and excitement across US and APAC markets with its next-generation marketing intelligence breakthrough.
The breakthrough in question is the integration of voice assistant technology to its omnichannel lineup.
Unveiled at this year’s Gartner Digital Marketing Conference, Resulticks’ innovation in voice assist technology significantly expands brands’ ability to create more real-time customer interactions by leveraging data from multiple sources—including Internet of Things (IoT) devices—to engage in meaningful conversations at the exact place and time of the consumer’s greatest interest or need.
“Context and relevance are the rules of the game in a brand’s interaction with its audiences,” says Redickaa Subramanian, CEO and co-founder of Resulticks. “Pairing our pioneering marketing intelligence module with voice assistant technologies like Google Home and Alexa actually delivers on consumer expectations for what these devices should do. At the same time, it opens up previously unimagined opportunities for brands to interact with customers at a deeply personal level, whether it’s to solve problems or sell products.”
To learn more, check out Resulticks here.