Restaurants Can Be Smarter About Their Use of Smartphones, Mobile Technologies

Form national restaurant chains to the corner mom-and-pop bakery in your neighborhood, the deployment of mobile marketing through cutting edge technologies is nothing new.

But studies show that most dining establishments could do substantially more to attract and retain loyal patrons.

To that end, AlphaGraphics has created a new marketing strategy to help restaurants find potential customers by better utilizing smart phone and mobile technology.

About one in four restaurants close or change ownership within their first year of business and AlphaGraphics’ new strategy combines traditional printing services with online and mobile marketing and social media to help restaurants succeed.

“Through our marketing and print communications, we aim to provide turn-key marketing solutions to aid in both customer acquisition and customer retention. Whether it’s through direct mail, mobile marketing, or digital marketing solutions, we’re confident that AlphaGraphics’ marketing programs can keep restaurants full, allowing restaurant owners to focus on what they do best, keeping their customers happy and full,” says Jesse Himsworth, Director of Marketing for AlphaGraphics, Inc.

AlphaGraphics market research shows that by 2014, mobile surfing will surpass PC volumes and over the next few years mobile users will be 25 percent more likely to respond to advertising on their mobile phones.

“Whether it’s mobile, online, or more traditional print marketing, our specialized marketing solutions will assist restaurants by communicating with patrons, and potential patrons, in the way that they prefer to be communicated with.”

Of course, not all restaurant-goers want to be in perpetual contact with their favorite eateries when they’re not patronizing them. Do you like the idea of restaurants communicating with you? Please weigh in with a thought or comment below.