LiveDeal Inc. has announced that it is initiating a partnership program with several national restaurant chains. The publicly traded company operates livedeal.com, a geo-location based mobile marketing platform that allows restaurants to publish “real-time” and “instant offers” to nearby consumers.
According to an announcement shared with MMW, “The program, exclusive to LiveDeal, will connect some of the nation’s largest restaurant chains directly with LiveDeal’s consumer audience who use its real time deal engine, directly bringing real time, premier savings opportunities.”
Restaurants will enjoy the control over the timing of their offers to prospective patrons, instead of relying on traditional coupons and voucher/deal sites.
“The elevated level of control creates an environment where both restaurants and consumers benefit from increased discount structures,” according to the statement.
“This partnership program is unlike anything seen previously in the industry, as it allows restaurants the ‘full court press’ to reach consumers, from online deals to television advertising, ” said Jon Isaac, CEO of LiveDeal Inc. “The opportunity to provide consumers with a better deal comes easily to restaurant owners when they themselves receive one, and we are excited to be the engine that brings all of these elements together.”