With a record number of Americans turning to their mobile devices and computers to do the bulk of their car shopping before ever setting foot on a dealership, it’s understandable why the world’s top automakers are ramping up their online and mobile marketing efforts and general sophistication.
The latest trend to take hold in the auto marketing space is responsive design.
Just this week, Mitsubishi Motors North America unveiled its new responsive design website that was built to “enrich the online car shopping experience by delivering full content and functionality across all devices.”
To determine how today’s connected consumers want to leverage digital channels in their car buying process, Mitsubishi Motors and digital marketing agency iCrossing conducted research and analyzed audience data, and developed a new website that caters to their changing needs.
One critical finding: as mobile and tablet use continues to skyrocket, it is essential that consumers be able to access all of the website’s features across multiple devices – desktop, tablet and smartphone.
“With so many different devices and sites becoming available as part of the digital experience when making a purchasing decision, it was important that we build a site that offers immersive, rich online and mobile environments that meets consumers’ expectations across all channels,” said Don Swearingen, EVP at Mitsubishi Motors North America.