Our Resources Section acts as a repository for mobile marketing documents, white papers, best practice guides, case studies and much more. Â We’re constantly adding sources, so please feel free to contact us if you know of additional resources that may be of value to the mobile marketing community.
**Special Section: Spotlight on Urban Airship**
The Pocket Guide to Good Push
Mobile is the new face of engagement and Good Push is the entry point to engaging mobile experiences. Learn how to delight your customers with this amazing new communication channel.
Forrester Report: The Future of Mobile eBusiness is Context
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
7 Best Practices for Push Messaging
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenets of Good Push.
The Urban Airship Good Push Messaging Index
An analysis of the impact that push notifications have on mobile application users, conducted by Urban Airship. Based on real-time data collected from the top push notification senders, the Index presents a snapshot on the impact of push messaging around the globe.
Best Practice & Industry Guides:
- U.S. Consumer Best Practices, 2010 – MMA
- Consumer Best Practice Guidelines for Cross Carrier Mobile Content
- Mobile Advertising Guidelines – MMA
- Mobile Measurement Ad Currency Definitions – MMA
- FCC Mobile Consumer Facts Regarding Health Concerns
- FDA Cell Phone Facts and Consumer Information
- Mobile Marketing Industry Glossary
- MMA Global -Â Short Code Primer
- Code of Conduct for Mobile Marketing – MMA
- Mobile Marketing Sweepstakes & Promotions Guide
- IMS Profile for Voice & SMS – CTIA
- Embedded Mobile Guidelines – CTIA
Whitepapers:
- Best Practices for Growing your Mobile App Business – Fiksu
- Common Shortcodes: Cracking The Mobile Marketing Code
- How To Go Mobile, from Infonu
- How To Choose an SMS Vendor, a Whitepaper by mobileStorm
- Rich Media Mobile Advertising Whitepaper
- Marketing with Ring-Back Tones Whitepaper
- Mobile Advertising Overview
- The Ultimate Guide to Common Short Codes
- Mobile Banking Overview
- Introduction to Mobile Search
- Casino Mobile Marketing, a Whitepaper by mobileStorm
- Introduction to Mobile Coupons
- Off Portal – An Introduction to the Market Opportunity
- Understanding Mobile Marketing: Technology & Reach
- Digital SMS Best Practices
- Optimizing Mobile Marketing Conversions – Mongoose Metrics
- Mobile Marketing for Business: An Overview – Mongoose Metrics
- Mobile Marketing Macro Trends – Mongoose Metrics
Case Studies:
- Automotive case studies from the Mobile Marketing Association
- B2B case studies from the Mobile Marketing Association
- Social media marketing case studies from the MMA
- Consumer Packaged Goods (CPG) case studies from the MMA
- Non-profit/fundraising case studies from the MMA
- Media & Entertainment case studies from the MMA
- Healthcare case studies from the Mobile Marketing Association
- Publishing case studies from the Mobile Marketing Association
- Retail case studies from the Mobile Marketing Association
- Mobile Search Use Cases
- mobileStorm Case Studies