Multi location businesses have reason to rejoice, as new efforts are underway to ramp up Facebook and Google advertising effectiveness.
When it comes to Facebook and Google advertising, location marketing is the hottest trend. The focus of both social and search advertising has dramatically shifted to driving local engagement and store visits. However, when you’re a multi-location business like a franchise, retailer or restaurant chain, it can be a challenge to easily localize your marketing strategy at a national level.
That’s the word from digital marketing and software development organization Reshift Media.
The Reshift team, which works with clients in 18 countries covering a wide array of industries, recognized that their multi-location clients did not have the tools they needed to take advantage of their inherent local strengths.
To address this, Reshift developed the Brand Amplifier software, which enables national brands to use their physical store networks in conjunction with their Facebook and Google advertising to achieve superior results.
So how does it all work?
Using the Brand Amplifier, brands and agencies are able to create high-quality national campaigns that are automatically customized by each location to dramatically increase local targeting, relevancy and effectiveness. The software allows brands to manage all of their local Facebook and Google advertising in one easy-to-use dashboard and for local owners to customize their ads to suit their unique offers and audiences.
“Having worked with many multi-location businesses, we saw that there was a real challenge with how they were able to manage their Facebook and Google advertising,” said Steve Buors, CEO of Reshift Media. “Franchisors, retailers and other businesses with bricks-and-mortar locations have a local opportunity that other competitors can’t match. Unfortunately, the tools available didn’t allow these companies to take advantage of their inherent strengths: their staff’s knowledge of their market and their connection to local audiences. The Brand Amplifier™ recognizes the power of these multi-location companies and puts it to work to achieve dramatically better results than any national campaign ever could.”