Research: Mobile Proximity Marketing To Reach $750M By 2011 And Nearly $6B By 2015

There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell Associates paints the picture of a quickly growing market for mobile proximity marketing — one that’s set to grow to nearly $6B by 2015. According to the research, an estimated $200 million will be spent …   Read More

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There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell Associates paints the picture of a quickly growing market for mobile proximity marketing — one that’s set to grow to nearly $6B by 2015.

According to the research, an estimated $200 million will be spent on mobile proximity marketing in 2010 — almost entirely (97%) by large national companies that have retail stores in many markets.  As proximity-based technologies begin to mature, smaller local businesses are expected to enter the market, helping to propel it to nearly 30 times its current size by 2015.  The $200M figure for 2010 is set to nearly quadruple by next year alone.

Mobile proximity marketing now accounts for a very small portion of overall mobile promotions spending — only an estimated 7% in 2010.  In 2011, that share will increase to 12.5%, and by 2015, proximity-based marketing will account for roughly 29% of all mobile marketing spending.

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3 comments

  1. khduck

    Very interesting… I believe that markets started to understand the importance of Bluetooth Advertising and proximity marketing.
    Alot of solutions being offered here in this industry. I googled this domain I found a company that offers tailored bluetooth advertising software for proximity marketing startup company I found http://mobile-advertising.goiblue.com and http://bluetoothadvertising.net I think they are the same company. they offer the core linux based software, leaving to you the choice to choose any mini pc to install the solution on, it is a cool idea, you choose the hardware and get from them the software.
    Any way numbers are interesting and the solution is interesting too

  2. socialmediamanagementsouthwest

    These are interesting figures and based on the activity we have seen there is a genuine possibility of achieving this, I definitely feel the market is starting to understand the potential that lies waiting for the businesses that integrate this within their marketing mix. http://www.ad-pods.com

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