According to the latest research and projections from marketing firm M&C Saatchi, tablet ad spending is set to soar this holiday season and smartphone ad spending won’t be able to keep up as a result.
Spending on tablet-centric mobile advertising campaigns will increase 25 percent during the upcoming holiday season. It’s a development that will see tablet ad spending soar past spending on smartphone advertising campaigns.
Significantly, this means that for the first time ever, the agency expects that the tablet versus handset spend will split towards tablets in terms of media spend capitalizing on the spending habits of tablet users.
“The possibilities to deliver rich media and interactive messaging lead to far better creativity in campaigns,” says M&C Saatchi CEO James Hilton. “This medium blends the best of TV with the best of interactivity. Virtually all brands have seen the benefits of larger screens to engage and be more creative.”
“Since the introduction of the iPad,” Hilton explains, “brands and marketers have been trying to work out what exactly it meant for them.”
To check out more from the eye-opening report and its projections, click here.