Research: 54.7 Million Tablet Devices To Be Sold In 2011, Growing To 79.2 Million In 2012

Tis the season for long-term projections, as Goldman Sachs has now come out with new research estimating that some 54.7 million tablet devices will be sold next year. With no signs of slowing down, that projection rises to 79.2 million tablets expected to be sold in 2012.  Unsurprisingly, a majority of those devices will be …   Read More

1443 4
1443 4

Tis the season for long-term projections, as Goldman Sachs has now come out with new research estimating that some 54.7 million tablet devices will be sold next year.

With no signs of slowing down, that projection rises to 79.2 million tablets expected to be sold in 2012.  Unsurprisingly, a majority of those devices will be Apple’s iPad — the device that started the tablet craze in the first place.  With a majority of units sold being iPads, it’s interesting that these projections are so high.  Still, numerous tablets running Android are on the horizon in the coming years, and unknown competitors are sure to pop up.  However, estimates still peg iPad as the dominate tablet device for many years to come.

“Apple’s share of the PC market has been below 5 percent for most of the past 15 years, and even with the much-hyped ‘iPod halo effect,’ this level hasn’t changed in recent years,” noted Bill Shope of Goldman Sachs in his research note.  “With the iPad, however, Apple is now offering a unique computing device that is priced for the mass market.  In fact, our Apple forecast assumes that the iPad segment will surpass Apple’s Mac business in revenues and profits by the end of fiscal 2011–the first full year of iPad shipments … If we include tablets in our PC unit forecast, then our estimates suggest Apple’s combined iPad and Mac market share would reach 12 percent in 2011. Based on the current market share breakdown in the PC market, this could presumably make Apple one of the largest vendors in the combined PC and tablet market.”

In this article

4 comments

  1. The Year of the Tablet | Create a Mobile Website

    […] in perspective,  about 350 million desktop computers were shipped worldwide in 2011. According to Goldman Sachs, 79 million iPads will be sold this year […]

  2. antispyware

    I believe statistics speak for themselves and state the obvious when displaying global coverage areas and penetration rates. But then again, e-commerce run distinct parameters. E-commerce has developed in much many areas than the ones with a high penetration rate. Which shows us the market is pretty much attainable at an overall level. As for the year after year revolution in internet traffic, nothing could have been more predictable than that. I don`t know if you remember this, but in the very beginning of the mobile industry, every service was very expensive, due to exclusivity. It`s what psychologists call low tolerance to the stimulus. Over the years, things have passed in a way you can see it for yourself. Costs of don`t reach high levels anymore.

  3. Spreed Weekly Mobile Digest – Spreed

    […] Research: 54.7 Million Tablet Devices To Be Sold In 2011, Growing To 79.2 Million In 2012 | Mobile M… […]

  4. Research: 54.7 Million Tablet Devices To Be Sold In 2011, Growing … | E-Commerce Center

    […] the rest here: Research: 54.7 Million Tablet Devices To Be Sold In 2011, Growing … Esta entrada foi publicada em E-Commerce. Adicione o link permanenteaos seus favoritos. ← […]

Comments are closed.