We all knew Friday’s royal wedding would be a social media barn-burner.
Now we have the data to back it up.
According to Sybase, a well-known leader in mobile messaging and mobile commerce services, the wedding of Britain’s Prince William and Kate Middleton caused a massive spike in texting across two continents.
The traffic experienced saw a 600% combined increase in daily SMS/MMS traffic between combined US and UK markets at the start of the Royal Wedding, drifting down to just over double towards the end of the ceremonies.
US carriers nationally experienced 31% increase in SMS/MMS traffic at the start of the Royal Wedding – big numbers considering the times on the East and West coasts when the events kicked off.
When looking at the UK traffic alone, Sybase found, the four hour traffic window captured for the Royal Wedding ranks second in SMS/MMS events for the country in 2011 – “astonishing when compared to the full 24 hours for each New Year’s 2011, Easter and Valentine’s Day, to date.”