Report Shows Targeted Ads, Outdated Search Results Lead Annoyances with Online Searching

Ahead of the weekend, MMW was privy to the findings of a fascinating new report from SearchDex. The digital marketing technology and service company announced Thursday the results of its 2017 Google Game Survey. Fielded to more than 1,000 American adults, the survey revealed American...

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Ahead of the weekend, MMW was privy to the findings of a fascinating new report from SearchDex.

The digital marketing technology and service company announced Thursday the results of its 2017 Google Game Survey.

Fielded to more than 1,000 American adults, the survey revealed American behaviors around online searching, shopping and browsing incognito.

Searching Before Shopping

When it comes to how Americans are searching for their next purchase, more than half reveal that they do in fact use a search engine (58 percent), with more than a quarter admitting that they use search engines to read product reviews (27 percent).  Other search strategies include:

Seeing various online retailer options – 26 percent
Comparing prices – 25 percent
Finding physical retail store locations – 19 percent
Finding coupon codes – 15 percent

Additionally, according to the report, a third (32 percent) of Americans say their online shopping efforts begin with a search engine. This is followed by:

Online-only retailer website – 20 percent
Retail store website – 18 percent
Brand website – 15 percent

Only 3 percent of Americans say their first search happens through an online shopping portal.

To learn more about the report and the company behind it, click here.

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