Report Says Apple’s Smartphone Share ‘Dead in the Water’

Ouch. Now, that’s a brutal headline. But you can thank the folks at SAI for that one. “Apple’s smartphone market share is dead in the water, once again,” says Jay Yarow of SAI. Yarrow’s report is based on the most recent data provided by Gartner. The data indicates that since 2011, Apple’s market share has …   Read More

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Ouch. Now, that’s a brutal headline. But you can thank the folks at SAI for that one.

“Apple’s smartphone market share is dead in the water, once again,” says Jay Yarow of SAI.

Yarrow’s report is based on the most recent data provided by Gartner. The data indicates that since 2011, Apple’s market share has fluctuated between 13% and 22%, while Android has surged to secure 75% of the market.

The iPhone’s unit growth, Yarow point outs, is “collapsing” to single digits.

“It seems clear that if Apple wants to grab the next piece of the smartphone market it will have to think different than it has so far,” Yarow writes.

Anshul Gupta, principal research analyst at Gartner, hasn’t given Apple fans much to cheer about either.

In Tuesday’s report, Gupta says that Apple “is faced with the challenge of being increasingly dependent on the replacement market as its addressable market is capped. The next two quarters will also be challenging, as there are no new products are expected to be coming before the third quarter of 2013.”

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