Report: Mobile & Tablet Advertising Market to Hit $27 Billion by 2020

Report Mobile & Tablet Advertising Market to Hit $27 Billion by 2020The findings of a new report – “The Mobile & Tablet Advertising Market: 2013 – 2020” – indicate that mobile advertising is set to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike in the next seven years.

Currently in its early years, the market accounts for nearly $17 billion in annual revenue. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices.

By the end of 2020, a summary from reads, tablet based advertising campaigns alone will generate more than $27 billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.

Other key findings of the report include:

  • Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
  • By the end of 2020, when tablet advertising is expected to generate more than $27 Billion in global revenue, tablet shipments will reach nearly 600 Million annually
  • Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020

To learn more or to obtain a copy of the report, click here.