On Monday, Ad Age highlighted the findings of a new study from Digitas, which indicates that mobile users and social media regulars represent a large voting block in the United States.
According to the fascinating report in question, 88% of social media users are, in fact, registered voters.
The study, writes Matt Carmichael of Ad Age, “shows the importance of a strong social-media strategy for this cycle’s presidential hopefuls.”
Social media was certainly a contributor to President Obama’s success in 2008, and with its growth in popularity since then comes a growth in impact. This graphic puts some numbers to the trend.
Interestingly enough, however, while voters view social media as an important platform that allows for debate and insight, 40% of social-media users “don’t expect candidates to have a social-media presence.”
But as 2012 rapidly approaches, it’s a safe bet that Twitter, Facebook, YouTube and other prominent digital and mobile platforms will be utilized by both the incumbent President Barack Obama and whomever the Republican presidential nominees ends up being.