AppDynamics has just released The App Attention Span study in partnership with the Institute of Management Studies (IMS) at Goldsmiths, University of London.
The findings should serve as a clear and compelling warning to app developers everywhere: make sure your apps work.
The App Attention Span investigated the impact of the increasing importance and use of mobile devices on aspects of people’s behavior, and the corresponding business implications. It reveals that, as people’s attention spans for poor-performing apps shorten, the stakes are high for any business that depends on its website or mobile app.
“With Forrester analysts projecting US mobile commerce sales alone to top $100 billion in 2014, our study underlines the importance of well performing apps,” said Tom Levey, technical evangelist at AppDynamics. “Web and mobile apps now play a prominent role in people’s lives and are central to a huge, growing digital economy.”
“Users experience a lot of negative emotions and frustrations when trying to complete some digital tasks and apps or web pages are slow to load,” adds Dr. Chris Brauer, director of innovation for IMS at Goldsmiths. “Our attention span demands have adapted dramatically to the available technologies.”
The research shows that users don’t have much patience for poor-performing apps. 86 percent deleted or uninstalled at least one mobile app because of problems with its performance.
