When it comes to using social media to drive online sales and conversions, Facebook is more impactful than Twitter.
“As compared to Twitter, Facebook is responsible for 10 times the number of shares, 20 times the amount of site traffic, and 30 times the number of new customers acquired,” Curebit vice-president Brad Kam tells VentureBeat in a new report. “Twitter is simply not as relevant for commerce.”
There’s a reason why Twitter doesn’t drive commerce, Curebit says, and it has everything to do with the nature of the network itself.
Curebit measures the value of social sharing, and the problem is not that posts on Twitter don’t generate any revenue at all. The problem is that it happens so little. Holding all else constant, Curebit says, Facebook shares generate 30 percent more new customer sales than Twitter. That’s not a big edge, but the massive difference is in volume of shares, which is ten times greater.
“Twitter is a place for strangers – that’s the reason it’s not nearly as relevant,” Kam explains. “It gets to the core of why people are taking action on recommendations.”