With former supporters and content providers migrating away from BlackBerry at a troubling pace, even amidst some degree of renewed market hype in response to the new company’s new smartphone line, BlackBerry is apparently having difficulty keeping big names like Netflix in the BlackBerry family.
According to AllThingsD, hopes for Netflix releasing a BlackBerry 10 version of the company’s popular video-streaming app are fading – and fast.
Sources say Netflix isn’t developing a version of its app for BlackBerry 10 — native or port. And the company confirms those reports: It has chosen to forgo the platform entirely for the time being. “We have no current plans for a BlackBerry app,” a spokesman told AllThingsD.
Netflix, for now, isn’t formally commenting on the report but sources say the company “has little incentive to develop for the platform,” particularly since the BlackBerry 10 user base hasn’t yet gained the critical mass to warrant such time and attention from the video streaming giant.