Report: Are Consumers Ready for Wearable Tech?

The results of a new poll conducted by Harris Interactive reveal how Americans really feel about the growing trend of wearable devices and related technologies. Overall, nearly half of Americans are at least a little interested (46%) in owning a watch or wristband type wearable tech device. More than one-fourth specify that they are very …   Read More

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Report Are Consumers Ready for Wearable TechThe results of a new poll conducted by Harris Interactive reveal how Americans really feel about the growing trend of wearable devices and related technologies.

Overall, nearly half of Americans are at least a little interested (46%) in owning a watch or wristband type wearable tech device.

More than one-fourth specify that they are very or somewhat interested (27%).

While nearly half are at least somewhat interested in some other type of device (46%; 26% very or somewhat interested), fewer show an interest in owning a wearable tech device in the headset/glasses vein (36% at least a little, 20% very or somewhat).

But of course, the report reads, different segments of the population show different levels of interest. For example:

  • Interest in each type of wearable tech is strongest among Echo Boomers (ages 18-35), followed by Gen Xers (ages 37-48).
  • Interest is also consistently stronger among men than among women; more specifically, over half of men are at least a little interested in owning a watch or wristband type of wearable tech (52%, vs. 40% among women) or some other type of wearable tech item (53%, also 40% among women).
  • Those with children under 18 are also consistently more interested in wearable tech than those without, with majorities at least a little interested a watch or wristband type of wearable tech (59% among those with children under 18, vs. 41% among those without) or some other type (55% and 42%, respectively).
  • But perhaps the most noteworthy difference is the one that isn’t there. The bottom line is, tech – especially in emerging categories – doesn’t tend to come cheap. As such, the fact that income shows no consistent relationship with interest in wearable tech may strike some as surprising.

Are you among those looking forward to the anticipated boom in wearable tech?

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