Report: Apple Controls 80% Of All Mobile Video Views, Android Controls 20%

While mobile video is still a very small percentage of Online video consumption, Apple already has a commanding lead on all other platforms in terms of overall views.

As part of its Q1 2011 Video Monetization Report, video advertising startup FreeWheel indicates that over 80% of all mobile video views in the U.S. are derived from iOS devices — including iPhone, iPad and iPod Touch.  The iPhone and iPod Touch each account for about 30 percent of all video views that happen on mobile devices, with the remaining 20 percent being attributed to Android devices, according to the report.  “Other devices” account for less than 1 percent of all video views on mobile devices, according to the company.

FreeWheel attributes much of Apple’s dominance to its early lead in making mobile video consumption commonplace for consumers.  In addition, Apple devices represent the priority for mobile video publishers who build for the iOS platform before all others.  Still, mobile video accounts for less than 1 percent of all Online video views, according to the report, with most of it being driven by news and live events.  Mobile views peaked during the Japanese crisis and also during the March Madness tournament, when viewers turned to their smartphones and mobile devices because they weren’t near a TV.

The report itself goes into much greater details and breaks down the effectiveness of advertising in relation to mobile video consumption.  You can download the full report here.