Report: Amazon to Launch Smartphone

Online retail giant Amazon is poised to launch its own smartphone.

Sources with familiar with Amazon’s plans tell Bloomberg that the company is now seeking out various wireless technology patents to lay the groundwork for production of the actual device.

Although little is known of the pending project for the time being, it is believed that the handset is meant to directly compete with Apple’s iPhone and Google’s Android smartphones.

Foxconn International Holdings Ltd., the Chinese company that helps Apple produce the iPhone, is working with Amazon on the project.

A smartphone would give Amazon a wider range of low-priced hardware devices that bolster its strategy of making money from digital books, songs and movies. It would help Chief Executive Officer Jeff Bezos — who made a foray into tablets with the Kindle Fire — carve out a slice of the market for advanced wireless handsets.

Are you interested in an Amazon-branded smartphone, should the product ultimately come to fruition? Please weigh in with a thought or comment below.