Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’

Relationships Count MMA Trends Report Cites 'Human Connection and Purpose Driven Strategies'The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report.

“As a retrospective of this year’s best work and most notable mobile strategies, the report reveals a clear and persistent focus by mobile marketers on deepening human relationships and leveraging the best that mobile has to offer to do so,” according to a statement provided by the MMA.

Every year, the MMA analyzes the winning rosters in two coveted awards programs to identify emerging mobile marketing trends.

“In our analysis of this year’s winning campaigns from the MMA Smarties Global Awards and Cannes Mobile Lions, there was a consistent trend of marketers using mobile to spark real, human connections — brands using the directness of the mobile channel to demonstrate a deep commitment to their consumer relationships,” said Sheryl Daija, Chief Strategy Officer, MMA. “From something as powerful as driving social philanthropy to as logical (yet meaningful) as ensuring the mobile utility is an extension of a consumer’s life, we saw a real follow-through on values across the industry’s very best work.”

In sum, successful tactics now include enabling two-way conversations, to allow for customization and personalization — as well as keeping a strong focus on social tools.

“In addition to the marketing trends indicated across this year’s winners, the report shares observations on the state of innovation, in general,” notes the announcement. “Virtual and Augmented Reality, the Internet of Things, and the more creative use of Vines and micro-video within storytelling on the platform are other emerging trends of note.”

To download the full report from the MMA, click here.