Registria, a SaaS company that is helping lifestyle and consumer electronics brands “make a better connection to their customers,” has just announced the results of its five-year Consumer Trends in Product Registration Report, which analyzed product registration data across more than 100 leading global brands — LG, Whirlpool, Cuisinart, NordicTrack, and others.
The study found that digital and mobile product registration methods have nearly doubled the amount of completed product registrations, and that 57 percent of product registrations on a mobile device are completed within the first two weeks after a purchase.
This shift in behavior gives brands the ability to quickly and easily identify and engage with their customers in order to trigger aftermarket sales, activate warranties or communicate recalls.
“Over the last five years we’ve seen a significant change in the demographics and behavior of consumers who register products based on the adoption of new technology,” said Chris McDonald, CEO of Registria. “Brands that are optimizing mobile and digital devices to capture customers through product registration are seeing millions in additional aftermarket revenue and reduced customer service cost.”
Those who want to learn more can check out the full report here.