Real Estate Gains First Print-Through-Mobile Ad Solution

houseAhead of the weekend, MMW learned that Xpressdocs and Chalk Digital have forged an exclusive partnership that enables real estate and franchise clients to “quickly, easily and affordably” transform their print marketing collateral into geo-targeted mobile ads.

This industry-first service gives clients powerful new options for targeting buyers, including millennials, tech-savvy professionals and other consumers who are difficult to reach through other marketing channels.

Xpressdocs is the largest provider of direct marketing solutions for real estate and franchise industries. Chalk Digital developed the world’s first and only platform that enables local real estate brokers and agents to create and publish geo-targeted mobile advertising, all at a fraction of the cost of using traditional mobile ad networks.

“Combining Xpressdocs Marketing Services with the Chalk Digital Instant Ad Platform enables hundreds of thousands of real estate professionals and franchise clients to gain a local advantage by launching a coordinated print and mobile campaign simultaneously. This doubles their consumer reach and effectiveness through an ‘Air to Ground’ integrated marketing campaign,” says Darrin Rayner, Xpressdocs EVP.

“Eighty-nine percent of home buyers use mobile at the beginning and throughout their search,” said Craig Hagopian, Chalk CEO and founder. “Our partnership with Xpressdocs gives real estate agents and franchise owners an affordable, turnkey way to reach those buyers and, in the process, add value in their clients’ eyes.”