RDW Group Rolls Out ‘Incentric Digital Marketing’

Citing what it calls “increased demand for digital marketing services from their diverse client base,” RDW Group has just launched its digital marketing sub-brand, Incentric Digital Marketing.

The Providence, Rhode Island-based integrated marketing communications firm says Incentric Digital Marketing “will provide a full spectrum of integrated digital marketing services, including: digital marketing strategy, content marketing, social media, SEO, SEM and digital advertising, marketing automation, integrated analytics and web design.”

“Digital marketing is a rapidly growing competency within our agency,” said James Malachowski, Chairman and managing partner of RDW Group. “We formed Incentric Digital Marketing to accelerate our investment in digital talent and services, and to provide our clients with an agile platform for the easy adoption of data-driven solutions. Incentric represents the future direction of our business and our industry.”

“Incentric also complements our web design and development sub-brand, iFactory, which for more than a decade has served our clients as a stand-alone web design and development specialty. Incentric will operate in much the same way: serving the digital marketing needs of RDW Group’s many integrated client challenges, and also operating as a stand-alone digital marketing entity. Together, we form a powerful suite of fully integrated marketing services that offer both specialization and integration, depending on the client need,” Malachowski added.

We’re told that Incentric Digital Marketing will be led and managed by Sarah Johnson, who has been leading RDW Group’s social media and digital marketing efforts for the past three years.