On Thursday, MMW was briefed by Rakuten Marketing, a provider of omni-channel marketing services, on what’s new with the organization.
The big news is their acquisition of Deep Forest Media, a programmatic mobile marketing company and demand-side platform (DSP).
According to details shared with MMW, the acquisition enables Rakuten Marketing to introduce a “superior mobile advertising platform that excels in both reach and accuracy through the combination of Deep Forest’s cross-device algorithm and Rakuten Inc.’s rich consumer data.
Rakuten Marketing”
So how did the Palo-Alto-based Deep Forest catch the attention of Rakuten Marketing? Apparently, with its “ability to improve mobile performance with its quality and breadth of proprietary tracking and optimization technology.”
“Rakuten Marketing has a bold, customer-centric vision for the future of omni-channel marketing and we could not have found a better home for our team and technology,” said Deep Forest CEO Naghi Prasad. “With the synergies between our technologies and Rakuten data, we are poised to have the kind of impact on the market that will change the way we think about the consumer journey and how to optimize it.”
