MMW learned ahead of the weekend that QuickPivot — a cloud-based, cross-channel marketing platform enabling B2B and B2C companies to market at customer speed — announced the addition of Casey Jones to its leadership team in the role of Chief Marketing Officer.
We’re told that Jones brings a range of digital marketing experience and innovation to the role, having helped launch and grow numerous companies as a founder, employee, consultant and agency lead.
“We are thrilled to have Casey join the QuickPivot team at this crucial point in our growth,” said Ken Marshall, CEO at QuickPivot. “With expertise in brand building and go-to-market strategy across our core verticals, Casey brings a deep understanding of how consumer behavior is changing that will help inform our brand message and marketing strategy.”
Jones’ experience encompasses both product and service companies in retail, financial services and mobile marketing. Most recently, he was founding CEO of ShopStage, a retail engagement platform and before that was GM, US for Blix, an Australian retail analytics firm. A pioneer in mobile marketing, he has held senior marketing and sales positions at MobileFuse, Poynt, Mocospace and Hook Mobile.
“QuickPivot has a truly unique offering and opportunity in an admittedly crowded martech landscape,” said Jones. “With almost 20 years of data expertise, world class customers like Ikea, Cox and HP, and a pipeline full of innovative products, the company can provide enterprise level data management and next generation marketing automation while still being as nimble and customer-centric as a start-up. It’s a timely and dynamic story that I’m excited to help bring to the market.”