If you own a small business, you are sure to be searching for some PR to build your brand, and bring in new clients. Below are a few tips from the small business marketing and mobile payments experts at PayAnywhere to help you get headed in the right direction.
Provide Relevant Information
The best way to encourage a local reporter to feature your business, is to provide relevant information—instead of just “this is who we are, and this is what we do.” Instead highlight the problems you can solve, how you relate to current trends, and provide relevant tips and tricks that your consumers need.
Build a Relationship
As a business owner you must not only be relevant, but you must be willing to build ongoing relationships. You can do this by attending community events, connecting with reporters on social media, and looking for a way to add value for them too.
Keep Things Simple
Whether you are speaking in person or sending an email—keep things short, sweet, and to the point. If someone wants more info, they will ask.
The tips above were shared in a recent post on the PayAnywhere blog.