If you have a website with a blog, it is imperative to add new blog content at least once or twice a week. However, it is important to keep in mind that not all blog content is created equally.
Even if the content is informative and well written, it needs to be visually appealing to be successful.
The quick tips below were provided by North American Bancard in an effort to help their clients increase the success rates of their blog posts. Here is the sage counsel from the merchant services provider:
Tip #1: Start with a great headline that is neither too short nor too long and lets the reader know what they can expect to learn. The headline can even be fun, but must be compelling.
Tip #2: Whether your blog content is short or long, break it up with subheadings, images, graphs, charts, and videos. Otherwise it will look too long and bulky and less desirable to read.
Tip #3: Utilize lists and bullet points so that readers can quickly obtain the information they are looking for, even if they do not read the entire post word for word.
Tip #4: Keep your individual paragraphs short and sweet, because readers prefer information that gets straight to the point.
Tip #5: Provide facts, numbers, statistics and quantifiable information. Numbers will also stand out on the page as specific information the reader may be looking for. Don’t forget to link to relevant external sources when appropriate.
Tip #6: Make sure your blog flows nicely, and invest time in promoting your blog with other online channels such as social media.