NBA tickets and mobile technology are about to form an even closer relationship, thanks to the folks at Qualcomm and the entrepreneurial genius of Dallas Mavericks owner Mark Cuban.
Cuban and Qualcomm are delivering an augmented reality experience to this year’s NBA playoff tickets for the Dallas Mavs.
Beginning tomorrow, April 2nd, tickets will go on sale for the first two Mavericks home games of the first round of the 2011 NBA Playoffs.
According to Qualcomm, fans will notice that there’s something dramatically different about these NBA playoff tickets. If you’ve downloaded the “Mavs AR” app from the Android marketplace, simply point your Android phone at the front of the special commemorative 2011 Mavs Playoff ticket.
What happens next? You’ll embark upon an interactive, augmented reality mobile gaming experience featuring some of the biggest names on the Mavs roster, like stars Dirk Nowitzki, Jason Kidd and Jason Terry.
For Cuban, the foray into augmented reality for NBA tickets represents what may very well just be the beginning of his ballclub’s widening embrace of mobile technologies in the NBA fan experience.
For more info on the Dallas Mavs’ AR playoff tickets, click here.