Qualcomm Boss Touts ‘Gen M’ in CES 2013 Keynote

On Monday evening, Qualcomm CEO Paul Jacobs delivered the keynote speech for the Consumer Electronics Show at the Venetian Resort Hotel and Casino in Las Vegas, Nevada. And he immediately made one thing clear: ‘Gen M’ has arrived and it’s here to stay.

Today’s generation of consumers, Jacobs says, expects – in fact, demands – mobile devices to play a role in myriad facets of work and daily life.

“Mobile is the largest computing platform in history,” Jacobs stated. “There are more than 6.4 billion mobile connections worldwide, almost as many mobile connections as there are people on earth, and pretty soon, mobile connections are going to outnumber us.”

Staying ahead of the curve and remaining cutting edge is where mobile’s biggest players and planners must be, he cautioned before touting a number of developments that we’re certainly going to hear more about as 2013 continues.

Last night, Qualcomm unveiled its new Snapdragon 800 Series processor, which is a quad core chip substantially more powerful than previous Snapdragons and has 75 percent better battery performance than its other best performing Snapdragons.

The chip is said to be as powerful as the one in many of today’s market leading laptops. For modern mobile consumers, however – or ‘Gen M’ – it will improve the performance in everything from smartphones to automobiles.

The new processor, which puts Qualcomm in more direct competition with Intel than ever before, is expected to turn up in products that begin shipping this summer.