Qualcomm has formally acquired URL-linking solutions provider Tapioca Mobile.
Terms of the deal were not disclosed. But, as reported by Yahoo! Finance, the move comes as Qualcomm endeavors to strengthen its market position through various new products and offerings with innovative features.
Without question, Qualcomm is interested in Tapioca Mobile’s “Magic Link” solution, which converts existing content to mobile-ready video formats. The content can then be widely circulated and pushed to consumers via social networks and through SMS and MMS conveyed links.
Qualcomm’s acquisition of Tapioca Mobile comes after years of inter-company relationships that bode well for a positive working relationship.
Tapioca co-founder and CEO Sachin Deshpande once worked in a leadership position at Qualcomm.
At the Uplinq 2010 event, Qualcomm CEO Paul Jacobs hinted at one of the reasons he may be so personally fond of the services provided by Tapioca Mobile. Indicating his displeasure with getting a video or multimedia link on his phone that simply doesn’t work, Jacobs says that Magic Link will fix this lingering frustration for himself and many, many others.
“Magic link delivers video, via SMS and MMS, across different social networks and it’s optimized for any handset—and you don’t have to download any client.” Jacobs professed. “We are really excited about Magic Link because it will allow publishers to create one link for content and distribute across any device.”