QR codes are the hottest tools in mobile marketing today.
According to findings presented in the new Chief Marketer Mobile Marketing Survey, respondents steeped in marketing campaigns of all variety reveal that thy are “getting their messages into mobile primarily as a way to drive prospects or audiences to campaigns taking place elsewhere.”
To that end, a QR code is a magical thing.
“Everyone’s got a phone and keeps it close most of the day,” one respondent admitted. “Depending on your aim, you can reach a mass audience or one as targeted as a specific town, block or street. That makes mobile flexible and useful in ways other channels can’t manage.”
According to the CM report:
Scans of barcodes and QR codes are up 15 percentage points over the last survey, to 68% of the responders. Smartphone apps have also seen a sizable lift, to 44% of respondents, given their once-prohibitive upfront development costs. Mobile ads, video and coupons have all held virtually steady at roughly 30% to 35% of those polled.
To learn more about the insightful findings of the CM report, click here.
