QderoPateo Launches “Blu-Pons” Bluetooth Proximity Marketing & Media Solution

QderoPateo, a unique startup that generated some buzz with its focus on “Articulated Naturality,” has launched a bluetooth proximity marketing solution and the beginning of its “Bluetooth Advertising Network.”  The announcement, sent in a press release yesterday, comes after I mention a complete lack of...

1987 8
1987 8

QderoPateo Launches Blu-Pons Bluetooth Proximity Marketing and Media SolutionQderoPateo, a unique startup that generated some buzz with its focus on “Articulated Naturality,” has launched a bluetooth proximity marketing solution and the beginning of its “Bluetooth Advertising Network.”  The announcement, sent in a press release yesterday, comes after I mention a complete lack of interest in proximity marketing in the recent past.

The proximity marketing solution, dubbed “Blu-Pons,” is focused on malls and shopping centers and uses distinct calls-to-action to encourage roaming consumers to turn their Bluetooth on and make themselves discoverable.  Once they do so, the Blu-Pon system implicitly asks for permission to push a coupon to the user, and if they accept, the coupon is transmitted.

Upon acceptance, the coupon is downloaded and stored on the user’s phone to be presented and redeemed at the participating retailer during purchase.  Later this year, the company plans to add the ability to redeem “Blu-Bucks” at retailers, providing a unique retention tool to keep customers coming back for more.

In addition, the company will soon launch an online advertising portal at blu-pons.com to enable advertisers to purchase and manage Blu-Pon campaigns online- with complete reporting that can even be emailed directly to the campaign manager for easy ROI measurement.

While the solution is not unlike several others on the market around the world, QderoPateo has taken things a bit farther in terms of campaign management and access, reporting and the concept of creating a “network” between hotspots.  Still, the prohibiting factors of the bluetooth marketing concept is still present.  Since this implementation is US-based, it will be interesting to see how consumers respond, and how retailers embrace the new concept.

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8 comments

  1. Terry Paul

    I love the Blupons.. setting up more campaigns now!

  2. Bluetooth Marketing

    The process to receive Bluetooth advertisements is not long or hard. Besides, some of the solutions available are smart enough to determine the type of the phone and model, then contact it based on that and making the receiving process as short as possible.

  3. Matt Gaines

  4. Matt Gaines

    Our Website Has Officially Launched

    http://www.blu.pons.com

  5. Matt Gaines

    Giff,

    Great point,but SMS being a analog text black and white experience, more often then not, leaves much on the experience side for consumers.. we have exciting plans to encourage people to stay engaged. Education is the key to any cultural shift, just as it took American Idol and 7 seasons on tv to teach the world how to text message.

    Again Great Point.

    Matt

  6. Giff Gfroerer, i2SMS

    now, how are they going to get folks to go along with all of that? too many steps. look, it is hard enough right now for people to simple text a keyword into a short code…one step. this one requires way too much customer interaction. my suggestion is to cut down on the process.

  7. Justin

    Absolutely- keep us posted, I have a lot of interest in this concept…

  8. Matt Gaines

    Thanks for the post Justin.

Comments are closed.