Puttin’ on the Ritzy’s: an SMS Marketing Success

At this rate, SMS might as well be the abbreviation for “so much success.” Just ask the folks at Ritzy’s, a popular restaurant in Owensboro, Kentucky. The eatery has had recent success utilizing a mobile text message marketing campaign and those behind it are sharing the good news. Since July, 136 Loyalty Rewards have been …   Read More

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Puttin' on the Ritzy's an SMS Marketing SuccessAt this rate, SMS might as well be the abbreviation for “so much success.” Just ask the folks at Ritzy’s, a popular restaurant in Owensboro, Kentucky.

The eatery has had recent success utilizing a mobile text message marketing campaign and those behind it are sharing the good news.

Since July, 136 Loyalty Rewards have been earned by loyal Ritzy’s customers, with a total of 55 customers coming in to redeem their offer – an outstanding 40.44 percent redemption rate.

The restaurant works with ImURVIP.com to send text messages, or “broadcasts,” to their customer database. This database is gathered through the Loyalty Rewards Kiosk, a (touch screen tablet device).

“Everywhere you go, if you see 20 people, 15 of them have a cell phone,” says Ritzy’s owner Mike Courtney. “[A loyalty program] needs to be worth [the customers’] while. You need to give them what they deserve as your customer.”

Congratulations to Ritzy’s, another SMS success story!

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