Puma is Pumped About The “Biggest Mobile Marketing Campaign…Ever!”

Puma, one of the world’s largest sports brands, has launched the “Together Everywhere” promotion, which they are calling the largest mobile marketing project of all time. The promotion will run simultaneously in thirteen countries and will unite supporters of the sixteen national teams at Euro...

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Puma, one of the world’s largest sports brands, has launched the “Together Everywhere” promotion, which they are calling the largest mobile marketing project of all time.

The promotion will run simultaneously in thirteen countries and will unite supporters of the sixteen national teams at Euro 2008 in real time. According to Puma, “The idea is that every time their team scores, Puma will call registered fans and teleconference them with friends, wherever they are.”

On the web side of things, their mobile Internet site – pumafootball.com – is set up to allow fans to register for “Puma goal alerts” and invite up to ten of their fellow sorts fanatic friends. Jumping on the ubiquitous ringtone bandwagon, there will also be a “special ringtone for each country supported” that can then be assigned to future calls from the sports brand.

A special discount voucher will eventually be sent via mobile channels to fans registered for the ‘Together Everywhere’ program after Euro 2008 is over. The discount is good for merchandise on the Puma website.

At present, the Puma campaign is being supported by mobile banner ads, and a WAP push short code. The sports brand worked with Phonevalley, TouchWorks, Zed Digital, Zenith Optimedia and BEAM Interactive to design and implement the campaign.

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5 comments

  1. Carlos Alberto

    Favor passar para o dept de marketing da PUMA,voces poderia fazer um parceria com clube do interior do Estado do Rio de Janeiro,ele vai completar 100 anos em 2008,o clube esta entrando no cenario com uma grande estrutura,verifica noticias no seu blog abaixo.

    Aguardo retorno
    Carlos Alberto

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  2. ramki

    Hi,

    The big advantage for mobile marketing is localization & customization as compared to internet marketing.

  3. Xavier

    Mobile marketing is huge is some countries, especially in Asia Pac and Europe. Mobile internet marketing agencies like Buzzcity which is quite impressive in its exposures. I think its the new way to the future, everyone carries a handphone these days. It should be considered as a medium.

  4. Julian

    Text message marketing is starting to get very big! You can register for all sorts of discounts and information to be sent to you… Pretty cool i think.
    Def a great marketing strategy

  5. links for 2008-06-06 » Emgenius’ News

    […] Puma is Pumped About The “Biggest Mobile Marketing Campaign…Ever!” The sports brand worked with Phonevalley, TouchWorks, Zed Digital, Zenith Optimedia and BEAM Interactive to design and implement the campaign. (tags: Phonevalley, touchworks zed_digital, zenith_optimedia beam_interactive) […]

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